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Spectrum main objective is to create a relationship with its valued members, dealers and retailers that have exceeded the expectations & preparing long term connection. Spectrum diversify its business into three business lines including:
• Trading (Food and Soap Items)
• Manufacturing (Food Items)
• Digital Business
We pursue this aim by generating extra value for customers through our sub-distributors located in different areas of Pakistan & Afghanistan. At the same time we set out to create a working environment that stimulates and inspires our customers. We have the best training programs, best distribution network and superb knowledge of marketing and sales that empowers Spectrum to develop and progress as leading firm in Pakistan. The strategy of focusing on providing healthy and quality products enabled us to maintain the long term relationship with dealers, retailers and end consumers.
Spectrum has recently introduced its different brands into market. The aim of branding is to convey brand message brightly, create customer loyalty, persuade the buyer for the product and establish an expressive and demonstrative connectivity with the customers. Spectrum branding is focusing to form customer perceptions about the product. Spectrum will continue to maintain its brands quality & features accepted by our end user customers.
Spectrum manages the lifecycle of its products. It introduces new products every now and wants to stay competitive in market. Spectrum has responsible staff that analyse the market conditions and then decides in launching of new products at its appropriate time. Product management is a key function in the organizational structure.
Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information that has been collected from targeted area. Spectrum conducts its market research to find out more about their final consumers. Spectrum only focuses on target areas where our products are well-known and expanding step by step to the new era and besides this we are always in search of new market in different corners of Pakistan to expand more.
Spectrum quality control group makes sure that only best quality and best resulted products would be delivered to the targeted destination. Spectrum works to maintain and improve the highest quality standards. QRG uses quality assurance practices during loading, unloading and testing the safe delivery of products that are very delicate and sensitive. There is a proper countdown and physical check-up for product condition and inventory.
Spectrum marketing is operating on selling strategy of direct dispatches – we believe that with passage of time the warehousing cost has also increased. We designed a strategy in supply chain at FMCG items factory to customer with the aim that gives maximum value to the customers. We believe in Inventory-less business environment and introduce new and advance selling practices.
Spectrum marketing believes in pressure and stress free business environment. We don’t believe in push selling strategies rather we announce different incentive offers for customer to boost the business. We also have policy of Return stocks for reason of no sales, We return stocks happily as per our policy if customer unable to sale it and own all kinds of quality complaints.
